Effective Media Relations: How to Get Results

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The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations , three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1 , Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new ...

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