Effective Media Relations: How to Get Results

by ,

Write The First Customer Review
Show Synopsis

The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations , three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1 , Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new ...

Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Customer Reviews

Write a Review

This item doesn't have extra editions