Digital Business and E-Commerce Management


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* Which strategies and tactics are needed to develop and implement a Digital Business? * How do we work out where to put our investment? * What are the things that have to happen in an organisation to make a Digital Business successful? * How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough ...

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