Daisy Air Rifles and BB Guns: The First 100 Years


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Few names in the world of toys evoke the same recognition and nostalgia as Daisy. In this full-color look back at the company's first 100 years from 1888 to 1987, author and Daisy enthusiast Neal Punchard examines the design, development, and marketing of some of Daisy's greatest products including rifles and pistols, toy and cork guns, accessories, packaging, period advertising and literature. Wacky ads and catalogs conjure grins of pure nostalgia as chapters reveal how Daisy used a combination of savvy business sense and ...

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