Creative Change: Why We Resist It...How We Can Embrace It


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One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions--and finds some surprising conclusions. All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from former Wharton management professor Jennifer Mueller, the truth is that many business leaders chronically reject creative solutions and often embrace the familiar, even as they ...

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