Cradle to Cradle: Remaking the Way We Make Things

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A manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the ...

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Nov 9, 2008

Thought provoking read

A different slant on how and why we should change the way we see and do things in our consumer driven lifestyles. Important reading for anyone who genuinely cares about our environment as it makes you think, in a positive way, about salvaging a future of value and beauty for our children.


Jul 10, 2008

Life-changing reading!

After reading this brilliant read, you'll never be able to look at the way we live the same. The concepts are so simple, and make you truly think carefully about what we create, how we use it and how we dispose/reuse it. The success stories are amazing. A true inspiration for product development and consumers alike.

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