Contemporary Marketing


Show Synopsis

Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts ...

Filter Results
Item Condition
Seller Rating
Other Options
Change Currency
Cash for Textbooks

Textbook Buyback

Customer Reviews

Write a Review

Nusiratu D

Nov 5, 2010

Great Buy!!

I got this book for my marketing class and I am glad that I did. It is a teacher edition and it arrived just in time! The book was new with no markings and I got it for one third the amount it is worth in the school bookstore. I am very happy with my purchase.

See All Customer Reviews

This item doesn't have extra editions