Consumer Behavior


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This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, ...

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Oct 31, 2013


Good seller, arrived on time, book in excellent condition.
Highly recommended


May 20, 2010

Has a lot of great information. I used it for a class and was very helpful. Easy to read and interesting case studies.


Mar 12, 2010

Nice book of Consumer Behavior

Great! Realy good book for the consumer behavior and marketing dessitions

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