Show Synopsis

Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains ...

Filter Results
Item Condition
Seller Rating
Other Options
Change Currency
Cash for Textbooks

Textbook Buyback

Customer Reviews

Write a Review

This item doesn't have extra editions