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The Competitive Strategy: Techniques for Analyzing Industries and Competitors - Porter, Michael E.

Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and ...

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mcmarada

Jun 18, 2009

Great book

Although this is quite an elder book, described principles and approaches can be easily applied to managerial practice. Would definitely recommend to anyone interested in management.

Abeer

Nov 10, 2007

useful book for my Ph.D

This book is very useful for anyone interested in organization management in our days because it shows you how to formulate a strategy that can compete.

Humpy

Mar 19, 2007

Not many books are written on competitive advantage, and so Michael Porter's is considered to be a leading guide in such field. Would be a little intimidating to be read by the laymen. I also understand that there's a whole new branch in MBA centred on this subject alone.

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