Challenging the Big Brands: How New Brands Win Market Share with Innovative Design

by

Write The First Customer Review
Show Synopsis

Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were challenger brands. Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown ...

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Customer Reviews

Write a Review


This item doesn't have extra editions

loading