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Can one of America's least glamorous sports survive a media-savvy makeover...and can it survive without one? In the 1950s and '60s, bowling was one of America's most popular sports, with millions spending their spare time on the lanes and watching professional bowling on television. However, the game's popularity took a nosedive in the 1980s and '90s, and matters only got worse when network television dropped regular bowling coverage. Eventually, the Professional Bowlers Association was bought out by a group of Microsoft ...

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